Welcome to The Pet Business Lounge
A calm, clear space to grow your pet business—without the overwhelm.
From ready-to-use templates to actionable strategies and community support, our membership helps you take consistent, confident steps forward without overwhelm.

Waking up, you make your coffee, and instead of diving into a whirlwind of tasks, you have a clear plan for your business day. You know exactly which steps will grow your visibility, attract the right clients, and keep your business running smoothly—without feeling scattered or stressed.
That’s what The Pet Business Lounge is designed to do. It’s a supportive, practical, and welcoming space for all pet business owners—whether you care for dogs, cats, birds, reptiles, or run a shop selling products online or in person.
No matter where you are in your journey, the Lounge is here to guide you forward.

The Serenity Lounge
Start with clarity and calm, and take confident steps forward.”
Step into the Serenity Lounge and give your business the foundation it deserves. With weekly workshops, mini-courses, and ready-to-use templates, checklists, and contracts, you’ll have everything you need to stay organised, reduce overwhelm, and feel confident in your next steps.
Perfect for pet business owners who want clarity, practical guidance, and calm momentum, whether you’re just starting out or refining your processes.

🌟 The Spotlight Suite
Level up & Shine a light on your business and attract the right clients.”
The Spotlight Suite builds on Serenity Lounge, offering everything in that tier along with a premium listing on Granny J’s website that acts as your very own mini website. Here, you can showcase your products, services, blogs, and contact details, and even link it seamlessly with your own website to boost visibility and reach the right clients. Combined with visibility guidance and practical strategies, this tier helps you step into the spotlight, attract new clients, and grow your business while keeping your daily workflow calm, structured, and manageable.

“Your path to consistent growth, more clients, and confidence, powered by daily high-impact actions and expert support.”
The Gold Suite includes everything in Serenity Lounge and Spotlight Suite, giving you all the tools, guidance, and visibility support you need to run your pet business with confidence. Plus, you’ll receive a daily email with three high-impact actions designed to drive your business forward, attract more clients, and keep you consistently focused without overwhelm. You’ll also gain access to a dedicated networking hub, connecting you with like-minded, motivated pet business owners so you can share insights, collaborate, and accelerate your growth. With structured guidance and practical tools such as our monthly done-for-you social media content calendars, The Gold Suite ensures you have everything you need to consistently move your business ahead, build strong connections, and stay confidently on track every day.
"Small, consistent actions create the biggest transformations. My job is to show you which actions matter most, so your business grows without the overwhelm."
I’ve spent over two decades helping business owners grow with confidence and clarity. My background blends psychology, human behaviour, business consultancy, and marketing strategy — so I don’t just understand how businesses work, I understand how people work. And that’s the key to creating a business that feels sustainable, profitable, and genuinely aligned with you.
My journey has always been rooted in animals. Years ago, I ran the UK’s first equestrian track rehab system, and I’ve fostered and retrained “aggressive” or hard-to-home dogs while fundraising for rescues through the marketing skills I honed over years in consultancy. I know what it takes to build something from the ground up — and how to make it thrive.
In recent years, I’ve helped my mum, Granny J, grow her dog home boarding business to fully booked until 2027, sold out planners and subscription boxes with waitlists in the hundreds, and generated over a million views organically on social media. And I’ve guided countless pet business owners through starting, growing, and levelling up their own ventures.
What I see, time and again, is that most people step into the pet industry because they love animals. But love alone doesn’t build a sustainable business. Without systems, marketing, and strategy, many end up burnt out, underpaid, or on-call 24/7. That’s why I created the Pet Business Lounge: a calm, supportive, step-by-step space that shows you how to grow with clarity, attract clients with confidence, and create an ecosystem of income that works for you now — and for your future.
Because here’s the truth: success doesn’t come from doing more. It comes from doing the right things consistently. Small actions, repeated with focus, create big impact. And with the right guidance, you’ll build a business that not only supports you financially, but also gives you the freedom to take time off, recharge, and still see money coming in.
That’s what we’re building together inside the Pet Business Lounge. And I can’t wait to guide you through it.