Clarity. Confidence. Clients. Finally, marketing that works for pet businesses

Marketing IS the key to success.

Unlock the Secrets of Pet Marketing Success

This is the course every small business owner in the pet industry needs

£497.00

Join now before midnight and you get the special offer price of just £197

Master the Foundations of Marketing

Learn what marketing truly entails, the importance of a strategic approach, and the key question every pet business owner must ask before diving into marketing efforts.

Understand Buyer Psychology & Behavior

Discover why pet owners make purchasing decisions, how to build trust in a heart-led industry, and the significance of catering to the emotional and logical sides of pet owners.

Create Compelling Messaging

Create messages that resonate with your audience, incorporate storytelling for emotional connection, find your unique voice, and avoid common messaging pitfalls in the pet industry.

The Pet Business Marketing Blueprint

We’ve taken our popular marketing course, tweaked it to make it even better and easier than ever to follow — and right now you can grab it at an early bird pre-launch price. 👉 Today just £497 👉 Tomorrow £497 👉 Right Now just £197 (and it’s worth every penny). 

£497.00

Buy now at the special offer price

The Complete Step-by-Step System to Attract More Clients, Book More Sales, and Finally Market Your Pet Business with Confidence

Let me guess… You started your pet business because you love animals — not because you dreamed of becoming a full-time marketer, right? But somewhere along the way, you realised: • If you don’t market your business, nobody finds you. • If nobody finds you, nobody books you. • And if nobody books you… well, you know how that ends. And here’s the kicker: everyone’s shouting the same advice at you. 👉 “Just post more!” 👉 “Run ads!” 👉 “Do reels every day!” But deep down, you already know… that’s not the answer.

The Truth Is...

Marketing is not about doing more. It’s about doing the right things, in the right order, for your business. And when you finally get that piece right? Everything changes. ✅ More enquiries ✅ More bookings ✅ More sales ✅ More ease

Introducing: The Pet Biz Marketing Blueprint

The only systematic course built exclusively for pet business owners — whether you sell services or products — that shows you exactly how to attract dream clients and sell with confidence (without overwhelm, burnout, or guesswork). ✔ Built on 20 years of results ✔ Tested in real pet businesses (mine included) ✔ Proven to work in 2025 and beyond

Here’s What You’ll Master Inside

8 core modules that take you step by step through everything you need to finally market your business like a pro: 🐾 Module 1: The Foundations of Marketing (That Actually Work) • What marketing really is (and what it’s not) • Why “just posting more” doesn’t work • The difference between visibility, marketing, and sales • The marketing triangle: message, market, method • The one question every pet biz owner must ask before doing any marketing 🐾 Module 2: Buyer Psychology & Pet Owner Behaviour • Why people buy (and why they don’t) • The emotional vs logical pet owner • The “pet parent” mindset and how it affects buying decisions • What buyers really want from your business • Building trust in a heart-led industry 🐾 Module 3: Nailing Your Niche & Ideal Customer • Choosing your niche without boxing yourself in • Creating a buyer profile that actually helps you sell • Understanding what makes a “dream buyer” • How to attract the right people (and repel the wrong ones) 🐾 Module 4: Messaging That Connects & Converts • Creating a message that grabs attention and builds trust • Using storytelling to create emotional connection • Finding your unique tone of voice and using it everywhere • Messaging mistakes most pet businesses don’t realise they’re making 🐾 Module 5: The Principles of Strategic Marketing • What strategy actually means (and how it saves you time!) • Your customer’s journey: from “Who’s this?” to “Booked in” • Why repetition matters more than reach • Setting up a clear, simple marketing funnel (without feeling spammy) 🐾 Module 6: Your Pet Biz Marketing Plan • Choosing the right tactics for your business type • Online vs offline marketing — what actually works in 2025 • How to create a 30-day plan without burning out • Making sure your marketing matches your goals and capacity 🐾 Module 7: Tracking, Tweaking & Building Confidence • What to measure (and what to ignore) • How to stay consistent when you’re tired or busy • What to do when your marketing isn’t working • Building confidence as a marketer — even if you hate marketing 🐾 Module 8: Plans, Strategy & Your End-of-Year Campaign This is your done-for-you section (so you can just tweak it and go). • A complete 12-month pet biz marketing calendar with awareness days • The Quarterly Reset system (with checklist) • How to create your own repeatable “signature” campaign • Done-for-you Q4 Sell-Out campaign (your busiest season, sorted) • 20+ seasonal offer ideas for product & service businesses • How to create urgency (without discounting!) • A 30-day sprint plan for maximum sales in minimum time • My favourite systems & tools for staying organised all year

Student Testimonials

Discover how this course is transforming pet businesses and empowering owners to excel in the competitive market.

”
"Running a bricks-and-mortar shop, I thought online courses weren’t really for me. But the section on local marketing blew me away. We started using just two of the strategies, and foot traffic increased almost instantly. Customers now tell me they ‘saw us everywhere’ — without me posting every five minutes. It feels like magic, but it’s just proper marketing."
Mark

The Dog House Pet Supplies

"Now my marketing runs on auto-pilot
Sarah

Dog Groomer

"I'd be so much further ahead if I had known about this years ago!"
Jason

Pet Bakery

”
"I used to think marketing meant dancing around on TikTok or paying for ads I couldn’t afford. This course taught me the strategy behind why people book, and it changed everything. I picked up 12 new clients in two months, and now I’ve had to bring on an extra walker to keep up. Honestly, I never thought that would happen."
Mia

Walkies with Love, Sydney

Plus - 🎁 Bonus Mini-Sections

• Marketing for Service-Based Pet Businesses – how to sell with trust (not discounts), what pet parents need to see before booking, and local marketing that works. • Marketing for Product-Based Pet Businesses – how to stop competing on price, sell your products through story, and move stock without being pushy. • Email Marketing for Pet Biz Owners – why email still works (and how to make it work for you). • Local vs National Marketing Strategies – the smart way to grow in your town and online. • Personality-Led Branding – how to build a brand people connect with (so they choose YOU over everyone else). “Honestly didn’t think marketing could feel this simple — already booked three new clients this week 🙌.” - James - Dog Trainer

Let me tell you a quick story…

I’ve been running businesses for over 20 years. Some failed. Some flew. But every single one taught me something about what actually makes a small business grow. In that time, I’ve worked with shops, service providers, creatives, consultants, and pet businesses of every size. I’ve helped launch new ventures, turn struggling businesses into thriving ones, and build brands that stood out in competitive markets. And here’s the thing… when you get the marketing right, everything else gets easier. Most recently, I built a home-based dog boarding business from scratch. No ads, no big budgets. Just the exact same strategies I teach inside this course. Within months, it was fully booked… and today, it’s sold out until 2027. But here’s what most people don’t know: this wasn’t luck. I’ve done this before. Many times. Across different industries. Because once you understand how marketing works — the psychology, the strategy, the systems — you can apply it to almost anything, and with my background in psychology and marketing, well... if you implement it, YOU can't fail And that’s why I created The Pet Biz Marketing Blueprint. To give pet business owners like you the same step-by-step system I’ve used to build multiple booked-out, profitable businesses. This isn’t theory. This is real-world marketing that works right now, in 2025, for pet business owners who are ready to stop spinning their wheels and start getting results.

Ready to Elevate Your Pet Business?

Take the next step to unlock the full potential of your pet business with our comprehensive marketing course. Enroll now to revolutionize your marketing strategies and propel your business forward!

£497.00

Enroll Now and get more bookings & sales this month!

🐾 Frequently Asked Questions

Q: I’m already busy running my business — I don’t have time for a course like this Best for: Dog walkers, groomers, home boarders, trainers, pet sitters, pet shop owners, treat makers, accessory sellers — basically all pet businesses. A: That’s exactly why this course exists. Each module is broken into 10–30 minute steps. You don’t need hours; you just need consistency. Stop guessing, start implementing. Emma, a UK dog walker, shared: “I thought I’d never squeeze it in. But even watching one lesson while having lunch gave me something to apply that afternoon — and within two weeks, I’d booked three new clients.” You can use this course again and again to market all your products, services, and special offers — it’s not a one-and-done. 🐶 Q: Marketing isn’t my strong point. I’m worried I’ll fail Best for: Any pet business that struggles with marketing or visibility. A: You’re not alone. Marketing feels complicated, but this course walks you through it step by step — with done-for-you templates and campaigns. You’ll gain confidence as you go. Sam, a US-based treat maker, said: “I’ve always hated marketing. This was the first time it actually clicked — why people buy, and how to talk to them. Now I’m selling out at markets instead of bringing stock home.” You can apply these steps repeatedly to new products, services, or upsells — it’s a system you’ll return to time and time again. 🐱 Q: £497 seems like a lot — what if it doesn’t pay off? A: Think of it this way: how much is one new client or sale worth? For most businesses, it’s already more than £197. One booking can cover the cost — everything after that is profit. This is also why we have this special offer on, so you can invest now at an affordable price before it goes up to it's true value (£497) Sophie, an Australian groomer, shared: “I was nervous to spend the money, but I raised my prices after the niche module, didn’t lose a single client, and that decision alone paid for the course five times over.” You can use this course again and again to market every new service, product, or seasonal offer you create. 🦜 Q: I sell products / services — will this actually work for me? Best for: Product-based businesses (treat makers, shops, accessories, gifts) AND service-based businesses (dog walkers, trainers, groomers, sitters). A: Absolutely. That’s why there are bonus sections specifically tailored for your type of business. You’ll also get universal marketing principles — messaging, niche, campaigns, tracking — that work for any pet business. Jake, a UK pet shop owner, said: “I thought this was more for dog walkers at first. But the product section was gold — I finally understood how to sell without competing on price. My sales have gone up while my stress has gone down.” Use this course repeatedly for all your products, services, upsells, seasonal offers, and campaigns. 🐰 Q: I’ve tried other marketing courses before and they didn’t work. Why is this different? Best for: Any pet business owner frustrated with previous marketing attempts. A: Most courses give generic advice or quick hacks. This one was built specifically for pet businesses and backed by 20+ years of proven results across multiple businesses. Templates, campaigns, and a full 12-month calendar are included. Laura, a US-based dog trainer, said: “I’ve done three marketing courses before. None of them stuck. This one clicked because it was built for us — pet owners, pet parents, pet businesses. I used the campaign template straight away and filled my next puppy class.” You’ll keep coming back to it for every new service, product launch, upsell, or seasonal campaign. 🐢 Q: What if I can’t do all the modules at once? Best for: Any busy pet business owner. A: No problem. The system is modular — you can focus on one area at a time. Even doing one module a week will bring results. Karen, an Aussie pet photographer, said: “I only managed a couple of lessons a week, but each one gave me something I could use instantly. It’s not overwhelming — it’s empowering.” You can return to modules whenever you need to plan new campaigns or refresh your marketing for different products/services. 🐟 Q: I’m overwhelmed by marketing already — will this add more stress? Best for: Service or product-based businesses feeling stuck or unsure where to start. A: Actually, it reduces overwhelm. You get step-by-step modules, a 12-month marketing calendar, done-for-you campaigns, and checklists. You’ll know exactly what to do, when, and why. Lucy, a UK pet boarder, said: “Before this, I felt like I was drowning in Facebook posts and ideas that never landed. Now I have a calendar, a plan, and bookings coming in without panic.” You’ll return to this course again and again to manage multiple services, products, and upsells without chaos. 🦊 Q: I’m worried about money — I can’t afford to waste it Best for: Any business concerned about cost or ROI. A: Totally valid. But not marketing is already costing you money — lost clients, underpriced services, stock sitting on shelves. This course gives you tools to fix that. Many pet business owners see results in weeks. One new client or sale often covers the cost. You can keep using the strategies for all your future offerings, upsells, seasonal campaigns, and products — it’s not just a one-off. 🐹 Q: What kind of support do I get if I get stuck? Best for: Any pet business owner wanting guidance while implementing. A: You won’t be left alone. Every module has exercises, templates, and practical steps — not just ideas. Plus, I’m here to guide you if needed. One US pet sitter said: “The support was what made the difference. I never felt like I was on my own trying to figure it out. It’s like having a marketing mentor on call.” You’ll use this course again and again as your marketing mentor for every product, service, or upsell you run. 🐾

Join now

Stop chasing your tail and get a system in place that will market for you - forever.

£497.00

Joining now - I want to create a sustainable marketing ecosystem so customers find me 24/7 and I can get offline!